fastcompany:

NIKE: THE NO. 1 MOST INNOVATIVE COMPANY OF 2013

“But Nike CEO Mark Parker knows he can’t just rely on celebrity endorsements and the power of the swoosh when confronted by big-name competitors such as Adidas and upstarts like Jawbone and Fitbit. “One of my fears is being this big, slow, constipated, bureaucratic company that’s happy with its success,” he says. “Companies fall apart when their model is so successful that it stifles thinking that challenges it. It’s like what the Joker said—‘This town needs an enema.’ When needed, you’ve got to apply that enema, so to speak.”

Here’s the full story about the most innovative company of 2013!

[Image: Jason Pietra]

Nice to know that the most innovative company of 2013, at least according to Fast Company, is NOT A TECH COMPANY.